Tuesday 22 May 2012

Let's burn rubber!: GT Radial Tyres concept sketches

Last year, I helped Manchester-based Creative Agency "Contrast Creative" visualise a tyre ad.
Click here to see the tumblr feed...

Here is the main site... http://www.contrastcreative.co.uk/

....I thought it was time to share these with you.

Sketches like this were added to a simple template provided by
Contrast Creative before approval.

Once approved, I coloured my sketches digitally,
added a couple of gradients and tweaks. Contrast
Creative then added them to a more accurate template
complete with slogan and in the case of the above
example, a more exaggerated blur effect.